reg825 | Project Economic Refugee

22 Mar

When negatives assert and reinforce

Let’s say that thinking of elephants is something that I want everyone to stop doing because for some reason elephants are bad for you.Â So I go ahead and say “everyone: don’t think of an elephant!”; and so everyone cannot...
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22 Mar

Logos: emotional connections vs. purely intellectual ones

Even if you are not a fan of Obama, you can at least recognize (or at least I hope you do) that the logo his campaign used during his run for the presidency was enormously effective at communicating the images...
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16 Mar

Messaging tips for enviro activists

Let’s say you have volunteered for a positive cause because you are a firm believer that the well-being and safety of our ourselves, our families, our communities, and our world depends on the well-being of every other human being on...
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15 Mar

Branding

I watched this film in one of my Anthropology classes a few years ago.Â It is just fascinating.Â If you haven’t seen it, I HIGHLY recommend you watch it! Naomi Klein, author of the book “No Logo”, examines how advertisement...
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9 Mar

Plastic PR Campaigns

I’d like to share an experience that I had last year with a PR campaign that I thought was very clever but was nevertheless quite damaging to the environment. As you may have heard on the news, there is currentlyÂ a...
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4 Mar

Fake TV News

Yesterday at class our instructor said something that was very interesting to me (well, among other things).Â He described how nowadays whereas people like me, the viewer, might see commercials as interruptions in the programming, theÂ TV network peopleÂ probably see the...
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3 Mar

CNBC Hoaxes America

Now, I don’t know if you have seen this on the news, but the other day a so-called “business reporter” started railing against President Obama’s Housing Plan.Â Here’s a little background on the plan: http://wonkroom.thinkprogress.org/2009/02/18/obama-housing/ Regarding the video below: what...
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2 Mar

Progressive Insurance Commercial

You have most likely caught this commercial on TV (this one in particular is geared towards women but Progressive Insurance has a whole campaign with a lot of other commercialsÂ that are aimed at other demographics): I’ve caught them during prime...
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